Savage Standards.
Ships November 2025.
You don’t need another hustle playbook. You need a boundary-setting manifesto.
Savage Standards™ is for business owners, leaders, creatives, and anyone tired of over-delivering, undercharging, and justifying toxic work in the name of “the grind.” This book won’t teach you how to scale to 8-figures in 12 weeks. It will teach you how to set your standards—loudly, clearly, and without flinching.
Inside, you’ll learn how to:
- Spot toxic people before they torch your team
- Fire clients without losing your peace
- Trust your gut before it takes you to court
- Build a business that energizes, not drains you
- Lead with clarity, not chaos—and stop chasing clout
Brutally honest, darkly funny, and deeply practical, this book is your wake-up call. Because your energy is currency. Your standards are your strategy. And your freedom? Non-negotiable.
In softcover and audiobook. 192 pages.
Meet the author.
Chad McMillan, author of Savage Standards, is a Brand and Marketing Strategist who helps companies, from start-ups to Fortune 1000s, position themselves as industry disruptors. Formerly a VP and Creative Director at several top-tier agencies, he now leads X Agency, a firm he co-founded in Greenville, SC. Chad is known for bold, unconventional strategies that drive growth and elevate brands.
